George ‘Buddy Gee’ Branch, former Newark councilman, dies at 80

By: David Giambusso/The Star-Ledger

Jim Pathe/The Star-Ledger 2000 photo of former Newark City Councilman George “Buddy Gee” Branch.

NEWARK — Remembered as a tireless champion of seniors and kids, former Newark City Councilman George “Buddy Gee” Branch died today in North Carolina, family and friends said. “George’s motto was never look down on a man unless you intend to pick him up,” his wife, Joyce Branch, said today from her North Carolina home. “He carried that through with politics and his life.”

Branch was elected to the Newark City Council in 1982 and represented the Central Ward for 16 years before losing the seat to Cory Booker in a closely watched — and at times acrimonious — election. But Booker, along with friends and family, remembered Branch fondly today as a man who left the battle in the ring. “When the fight is over, it’s over,” Mrs. Branch said of her husband’s philosophy.

“It’s the passing of one of our legends,” said Booker, now the city’s mayor. “My first entry into politics was going up against the lion of the Central Ward.” Despite the tough race, Booker said Branch always carried himself with “dignity and honor.”

The son of sharecroppers, the 80-year-old former boxer moved from North Carolina to Newark with his family in the early 1940s. He dropped out of school at age 16 to support his mother and siblings. Branch discovered fighting as a means to earn money, but he never forgot the lesson he learned from friend Kelley Marx, then-owner of the Clinton Milk Co.
“If you ever want to do anything in the world, you have to read the paper,” Marx told Branch, according to his wife. He would return to night school years later to get his high school diploma and eventually a bachelor’s degree in urban studies from Saint Peter’s College.
After his own boxing career ended, Branch helped coach scores of other fighters, some of whom went on to win golden gloves. But throughout, he sought to counsel and raise money for the kids of Newark, according to his longtime friend and ally Councilman Charles Bell.

“He worked for the young people from Project Pride to passing legislation,” Bell said today, calling Branch a “champion of the people — from maintenance workers to corporate giants.”

Project Pride, co-founded by Branch, Bell and Star-Ledger sports columnist emeritus Jerry Izenberg, provides money for citywide sports programs. The bulk of the funding comes from the annual Pride Bowl, a major October football game between Division III teams.
Branch was also widely credited with helping to oversee the rebuilding of the Central Ward after the 1967 Newark riots. In addition to housing, Branch helped a dozen churches acquire city land to build sanctuaries, schools and community centers.

Twenty-six years ago, Branch met his wife at a Christmas party thrown by then-Councilman Ralph Grant. “We went through a lengthy courtship — two years — today that’s lengthy,” she said. The couple would have celebrated their 24th anniversary in less than two weeks.

“I haven’t regretted a day since,” Mrs. Branch said today from her North Carolina home, where the couple moved after Branch underwent a brain operation in 2004. In declining health, Branch had returned to his native North Carolina both for the climate and to be near his children, two of whom are doctors.

“The move was a necessity,” Mrs. Branch said.
The couple has two other children and four grandchildren who will be returning to Newark this weekend for a Saturday 11 a.m. funeral at St. James AME Church. The funeral is likely to see major turnout from the Newark political establishment, as well as countless community members.
“Wherever he went people knew, loved and respected him,” Bell said today. “That will be the summation of Councilman George Branch.”
George Branch was Inducted into the New Jersey Boxing Hall of Fame on November 9, 1995.