Floyd-Oscar fails to deliver to targeted mainstream audience.
Photo credit: Naoki Fukuda

By: Mike Indri
Retired Boxers Foundation

When all the HBO Pay-Per-View numbers are officially announced, this past Saturday night’s fight between Oscar De La Hoya and Floyd Mayweather will further confirm the fact that boxing is not dead; or at least not the business of boxing.

It’s the sport of boxing which has been squeezed off practically all the sports pages of daily circulated newspapers, very rarely gets any mainstream sports news or magazine coverage (Sports Illustrated, ESPN Magazine, etc