DEMANDED PREMIERE FEATURES ARTISTS CIARA AND FLO RIDA, AND ACTRESS AND TELEVISION PERSONALITY DESI AS HOST
New York, NY. Music Choice, the award-winning, multi-platform video and music network, announced today a new Original series, Demanded, featuring the top music videos and exclusive interviews from the artists that are in demand on Music Choice. Demanded’s premiere episode, airing now thru the end of May, is hosted by Desi, an established television personality and actress, and co-hosted by Atlantic Records’ Hip Hop star, Flo Rida, whose hit video ‘Right Round’ has made him a ‘Demanded’ artists on Music Choice. In the first episode of Demanded, Desi and Flo Rida count down the top five videos of the week at Jay-Z’s 40/40 Club in NYC. While back in the Music Choice studios, Ciara, reveals how her music and style are evolving as her career continues to develop. Demanded also offers viewers the unique opportunity to interact with the show by voicing their opinions about the content of each episode either by texting (Dmd to 898262), or visiting the Music Choice website (www.musicchoice.com/demanded).
“Demanded is the first show to find out what music fans are watching and what artists are saying in the world of Video On Demand on television. The interactive component of the show is great because the audience gets to be involved with the content,” says Damon Williams, Vice President of Programming and Production for Music Choice.
A new episode of Demanded occurs every two weeks on Music Choice On Demand available in 40 million households. Upcoming shows will feature exclusive interviews and music videos from today’s Demanded artists, including: Katy Perry, Rick Ross, Nickelback, and Britney Spears. Demanded airs exclusively on Music Choice On Demand(TM), the most-popular video-on-demand music network nationwide, and Music Choice Online, the network’s free broadband music service.
About MUSIC CHOICE
Music Choice is the premier multi-platform music network that reaches millions of consumers nationwide through their TVs, PCs, and cell phones. Music Choice programs both video and audio music channels, produces exclusive music shows, films in-studio artist performances and interviews, and distributes daily entertainment news. Headquartered in Horsham, PA, Music Choice is a partnership among subsidiaries of Microsoft Corporation, Motorola, Inc., Sony Corporation of America, EMI Music and several leading U.S. cable providers: Adelphia Cable Communications, Comcast Cable Communications, Cox Communications and Time Warner Cable. MUSIC CHOICE